Projects // 't Soet Huys
From logo to corporate identity
Initially 't Schepdaals Soethuys came to us for new business cards and savings cards. Meanwhile we also reinvented and designed their different menus. In the process, we created their corporate identity.
The start of the corporate identity
A fun pattern, nice bright orange, and clean icons. The business cards were a direct hit and the different elements we used were the perfect base for their new corporate identity. Then we used the business cards as a starting point to create savings cards and a fitting stamp.
Three different menus
Strategy & expansion of the identity
The items offered by the the bakery where about to change. A lot of items disappeared, some dishes were only available in the morning and clients suddenly had to order at the counter. Together with the client we drafted a plan to communicate as clearly and pleasing as possible. That's how we came up with two different menus, a flyer for sandwiches and salads, and a poster.